How is your approach different?
For one, I’m not coming at it like a professor or writing tutor, which from what I hear, can be boring. I designed the program to be more aligned with teens. There’s music, superhero origin stories, and fun personal brand exercises. I want them to feel empowered and energized.
The marketing aspects I include are there to help them learn more about themselves. Marketing is all about knowing your value, knowing how to stand out from others, and learning how to make an emotional connection with your audience. Three critical aspects I believe each applicant is trying to do with their essay.
The icing on the cake is that students who go through the Ace the Essay program will learn a lot about themselves, and will gain confidence, especially in how they speak about their goals and values. This can provide a significant boost to those interviewing as part of the college process, and frankly, well beyond.
What do parents need to know to help their kids navigate the essay process?
First and foremost, parents should understand how stressful and scary the entire college process is for their teenager. There is a very big weight on their shoulders. We all know that high school is already a place where students feel judged and criticized. Well, the college application process feels even more intense because they’re essentially waiting to hear whether or not the college deems them “good enough” or “not good enough”.
Having a parent weighing in on topics, voice, tone, etc. can feel too personal, which is why it’s a good idea to look for programs to give them the support they need. Plus, I think parents have too many jobs as it is and shouldn’t add “help with college essay” to their to-do list.